First let me start by telling you, I waited forever to be able to eat this baby. I heard about Beyond Meat and their Beyond Burger over a year ago and had to wait patiently until WholeFoods in NYC carried them. They launched in Denver and Boulder, CO and slowly rolled out to the rest of the country. This buzz around Beyond Meat reached a fervent pitch very quickly.
Beyond Meat’s goal is to disrupt the $48 trillion global meat industry by creating yummy tasting alternatives. For that reason alone, it’s created a massive amount of hype and it is being buzzed about from vegetarians, meat-eaters, and a long list of well known investors, including Twitter co-founder Biz Stone, the Humane Society, and Bill Gates.
I sent, oh, I don’t know about 20 Facebook messages begging Beyond Meat to let me know when they were available in New York. You will understand why very soon. This is not you regular boring veggie burger. Don’t get me wrong, I love veggie burgers, almost all of them. However, the ones that try to taste like meat are usually gross. They are a weird grey/brown color which a rubbery, odd texture. You feel me?
Well no more, the Beyond Burger from Beyond Meat is the holy grail of veggie burgers. Its texture and flavor are spot on. If you like me were once a major carnivore but left the meat eating world for whatever reason (health, ethical, environmental or all of the above), you are going to lose your cookies over this baby. I won’t lie, it has been over 4 years since I had a cheeseburger and boy, do I miss it. I don’t miss eating meat but I won’t lie, the song of the cheeseburger still calls out to me.
If you can relate, don’t even finish reading my post, high tail it over to Wholefoods IMMEDIATELY and pick this up.
The patties looked exactly like raw beef , I swear, however, instead of animal they’re made mainly from pea protein, yeast extract, and coconut oil. They contain beet juice, which gives them red meat-like color.
Alone the patty may not fool you upon first bite. The only thing that is slightly off is the texture, it is very close to that of an animal burger but slightly different. However, with cheese (I use a vegan cheese such as Chao or Kite Hill), tomato, ketchup, mustard or whatever condiments you like, I can guarantee you would believe this is a regular ol’ animal based cheeseburger.
I made the above topped with purple cabbage, tomatoes, and a cucumber garlic greek yogurt dressing with a lettuce bun instead of bread. It was out of the world delicious.
Interestingly enough, I would think that if you are someone that does not like the taste of meat or has been vegan for a long time and may be totally repulsed by it, you may not like this. This smells, tastes and looks like it. It even “bleeds” (ew) like meat from the beet juice color and coconut oil. It is crazy.
With 20 grams of protein, 13% more iron, and no cholesterol, and virtually the same taste, it’s hard to not be utterly blown away with the plant-based burger. While a number of fake meat products contain scary amounts of soy, gluten, or genetically modified ingredients, the Beyond Burger manages to avoid all of the above.
Whether you’re a meat lover or a vegan, I really urge you to give this plant-based burger a go. It is absolutely delicious and guilt free.